The same person who’d happily pay £6 for a pint of beer will go to any lengths to avoid paying 69p for an app.
We’re sheep - we look at the market rate for the thing we’re paying for rather than the ROI it generates.
The same idea applies to employees vs business software.
An employee paid £25,000 / year seems cheap no matter how unproductive they are.
Meanwhile, transformational software is too expensive if it costs £5,000 / year.
Expensive software is still much cheaper than cheap employees. Take advantage of it.