Toothbrush data

Your AI-powered toothbrush data is better managed than your contracts.


The digital revolution made collection and storage of information extremely easy and cheap. That wasn’t always the case. When it was very hard and expensive, there was only room for the critical stuff. Like contracts and payment records.

The problem is that the critical stuff carried a huge amount of momentum into the digital revolution. The existing information and processes were too important to throw away. Both for companies and the entire economic system. No fresh start, no blank slate.

That makes it much, much harder to get your data into shape and establish new processes. Like trying to incrementally transform a horse and cart into a plane.